18% Sales Lift

Average increase in sales productivity from well-designed incentive travel programs

112% ROI

Typical return from properly structured incentive travel programs

$70B+ Industry

Global incentive travel market size in 2026

81% of Companies

Use incentive travel to retain top-performing employees

Incentive Travel That Moves Metrics

Most incentive programs focus on destinations. Ascent focuses on outcomes. Every program is designed to influence behavior, improve performance, and deliver measurable business results.

Proven Results. Real Experiences

Bricks & Minifigs

Darin Hicks

Bricks & Minifigs

Bringing 200 franchise owners together for an annual conference that truly inspires them to return year after year is no small feat. We simply couldn’t do it without Ascent Performance Group and their incredible team of creative professionals.

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations

We find APG’s professionalism and attention to detail to be unmatched by any of our previous partners. They have become an integral part of our revenue growth strategy from year to year.

Missy Evenson

The E. W. Scripps Company

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations

For decades, Toyota has been recognizing top U.S. dealers for their dedication to our brand and customers. This year’s trip was an experience our dealers won’t soon forget.

Ed Laukes

Toyota Motor North America, Inc.

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations

Our annual Owner’s Convention is our most important event of the year and it keeps getting better because of our close collaboration with our APG team.

Bob Carter

Lion Street, Inc.

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations

Your team accomplished what was close to the impossible. Our entire group appreciated so much your time and effort putting together an experience of a lifetime. We can’t wait to return.

Robert Devlin

American General

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations

APG delivers the destination meeting experience my Board Members look forward to every year. They listen, they understand exactly what we want, and they make it happen.

Blair Holladay

American Society of Clinical Pathologists

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations

Your team did an outstanding job catering to our meeting and professional needs during the trip, but where you excelled the most was delivering an authentic in-country experience.

Douglas Cropper

Genesis Health System

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations
Michael R. — Chicago, IL

This event is always the most organized I attend every year. We enjoy connecting with the team and meeting other business partners as well.

Michael R. — Chicago, IL

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations
Sarah L. — Dallas, TX

I loved the networking, camaraderie, and meeting new business leaders. The golf course, property and location were unbelievable and the best I have been to. It was top-notch!

Sarah L. — Dallas, TX

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations
David K. — Atlanta, GA

This was a first class trip from the beginning to the end. The APG travel staff was very accommodating with our special travel needs. We extended our trip and they took care of all of the details.

David K. — Atlanta, GA

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations

The entire incentive trip was well planned, and Amelia was always one step ahead of us to keep the planned events going smoothly.

Chris J. — Lima, OH

4.9/5 average client satisfaction
25+ years of experience
Trusted by organizations

Strategic Corporate Travel & Event Solutions

We design impactful travel and event experiences that motivate teams, strengthen relationships, and align seamlessly with measurable business goals.

Group Incentive Travel

Reward top performers with earned experiences aligned to measurable business objectives.

Conferences, Meetings & Events

Strategic corporate gatherings designed to educate, align, energize, and inspire teams.

Affinity & Association Travel

Customized travel programs that deepen member relationships and engagement.

A Performance Partner, Not a One-Off Vendor

Incentive Travel Programs That Drive Results

Our programs reward performance, strengthen relationships, and deliver meaningful travel experiences built around clear business goals.

Built for Sales-Driven Organizations

Media

Media

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Insurance

Insurance

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Finance

Finance

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Technology

Technology

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Healthcare

Healthcare

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Associations

Associations

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Franchises

Franchises

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Non-Profits

Non-Profits

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Travel Incentives That Perform

See how leading organizations use incentive travel to improve performance, strengthen culture, and achieve measurable outcomes.

Protecting the Experience Through Proactive Execution

During a first-time program at a new luxury resort, operational breakdowns threatened the guest experience. Ascent Performance Group identified issues

Creating Distinct Experiences in Familiar Destinations

With well-traveled attendees and repeat destinations, this program required more than a standard experience. Ascent Performance Group designed immersive, differentiated

Elevating Sales Culture Through Incentive Travel

BigID launched its inaugural Founders’ Club to reward top performers and drive retention. Ascent Performance Group delivered a luxury Bahamas

From Strategy to Flawless Execution

We manage every phase of your program—from defining objectives to measuring results—ensuring a seamless experience and clear business impact.

Discover

Define objectives, audience, and success metrics.

Design

Create customized experiences aligned to business goals.

Deliver

Execute every detail with operational excellence.

Debrief

Measure results and refine future programs.

Moments Captured From Our Events & Experiences

Ready to Design a Program Worth Earning?

Design a program that motivates your team, strengthens relationships, and delivers measurable results.