The Challenge
We found ourselves in a fairytale destination, characterized by its beauty and excellent service. However, it lacked a range of engaging and accessible activities. We were challenged to develop an active showcase of the destination while keeping our client’s top priority—interaction—at the forefront.
The Solution
We found ourselves in a fairytale destination, characterized by its beauty and excellent service. However, it lacked a range of engaging and accessible activities. We were challenged to develop an active showcase of the destination while keeping our client’s top priority—interaction—at the forefront.
Transforming a destination and travel logistics into shared, meaningful moments necessitates a thorough understanding of our client’s story.
The Approach
Team development and engagement formed the foundation of our approach. We began early to secure buy-in from key figures and to structure our teams, using their involvement to build anticipation and foster a sense of spirit.
We worked tirelessly to fine-tune the timing to balance competition and spectating among participants. We knew interaction would happen both on the field and during private side conversations and moments of laughter.
We built a LOT of flexibility into the competition, from the tournament structure and activity assignments to how we communicated. While we created a highly detailed model of the event, participants were intentionally not informed until the morning of the games. We developed simple, clear materials and hosted a high-energy kickoff.
We thoughtfully created opportunities to increase engagement. We maintained high energy levels by including lunchtime scoring updates, team rally calls, and strategically placed food and beverage stations.
Each on-site provider, new to this type of event, was meticulously coordinated to ensure flawless execution, with efforts focused on integrating their independent contributions.
The Team
Our advantage lies in our core repeat team. Although attendee composition may change over the years, our core team dedicated to this client maintains long-standing relationships with each participant and possesses an in-depth understanding of their individual stories.
We are also familiar with the client’s partners and the dynamics of these relationships. This intangible asset enabled us to meticulously assign each participant to the appropriate team, focusing on introducing new connections, disrupting established cliques, aligning activities with personal preferences and comfort levels, and carefully considering the flow of each individual’s day.
Our comprehensive knowledge of the client’s most valuable asset—their people—allowed us to grasp both the overarching and detailed aspects of the Gaelic Games experience – in the end, creating a special feeling.